Platt Retail Institute’s Journal of Retail Analytics
Gary Schwartz, CEO/President, Impact Mobile Inc. writes that mobile is all about “what’s next” in his article titled Digital Board and the Mobile Mouse. Digital media can help retailers create a...
View ArticleApple iOS4?
Gary Schwartz, founder/CEO of Impact Mobile, New York, feels that Apple is too focused on applications and that mobile commerce growth is going to depend on more than just apps. “The iOS 4 continues to...
View ArticleHTML5: Apps vs. Browser
“YouTube today sent a clear signal to the market that the mobile brower is maturing,” said said Gary Schwartz, president/CEO of Impact Mobile, New York. “Developers need to take heed. It is natural...
View ArticleiPhone 4 Antennagate
Gary Schwartz, president/CEO of Impact Mobile: Steve had to answer to the scathing Consumer Reports and 20 days of unchecked discussion in the blogosphere. Apple should have addressed the issue at...
View ArticleCoca-Cola turns mobile phone into loyalty card with Airbonus
The Coca-Cola Co. is ramping up its mobile loyalty initiatives in North America by partnering with a Canadian wireless carrier to drive participation in its “Twist TXT Save” program. “Airbonus is an...
View ArticleNew M-commerce Guide Suggests Strategies To Leverage Smartphones For Conversion
Gary Schwartz, President of Impact Mobile and Chairman of MEF North America, cautions retailers to think outside the mobile screen, as an enhanced mobile strategy goes beyond bringing a standard...
View ArticleHow Coca-Cola’s mobile credit campaign may change shopper marketing
A Coca-Cola Co. promotion to reward shoppers with mobile credit via packages may pave the way for other packaged goods companies to follow suit. Here’s what Impact Mobile president/CEO Gary Schwartz...
View ArticleTekServe: Are Retailers Really Ready For M-Commerce?
Gary is the president of Impact Mobile, as well as the founder and chair emeritus of the Mobile Marketing Committee for the US Interactive Advertising Bureau (IAB), and the chair of the Americas for...
View ArticleOracle: Retail Redefined
Download the Oracle whitepaper: Retail has been permanently transformed. Beginning in 2000, the industry began to be redefined by macroeconomic, sociodemographic and consumer technology dynamics. “The...
View ArticleThe Big App Transition
We are on the cusp of a new wave of media convergence. Today, independent television producers are finding themselves competing with software engineers who code mobile apps, casual games and virtual...
View ArticleMobile driving sales and affinity at QSR
The Pesky PIN problem: Mobile PIN usage in quick service restaurants (QSRs) as a way of driving sales is as old as mobile marketing - successful promotions hit the street ten years back in the UK. The...
View ArticleRetail TouchPoints 2010 Holiday Outlook
The 2010 Holiday Outlook also features insights from other leading industry analysts, including Leslie Hand, Research Director, IDC Retail Insights, Laura Davis Taylor, VP Global Retail Strategies,...
View Article2010: Invest in mobile reach and frequency
An interview with Gary Schwartz, CEO of Impact Mobile on where to focus your mobile investment. Gary is speaking as co-chair of Mobile Innovation Week 2010....
View ArticleGoogle opens AdMob to hordes of AdSense ads to increase fill rates
“IAd had a lot of hype out of the gate,” said Gary Schwartz, president/CEO of Impact Mobile. “But as the dust settles there is more than the PR piece that brands need to take into account in a media...
View ArticleAlmost half of mobile users use Internet more than apps
According to the survey of 7,000 men and women, 61% of whom use smartphones, it was found that almost half (48%) use the Internet more often than apps on their mobiles. According to the CEO of Impact...
View ArticleApp-pocalypse for the mobile app?
Could mobile apps be ousted by mobile browsing? Many industry commentators believe that the app’s survival, following the introduction of a more sophisticated mobile browser fueled by HTML5, is touch...
View ArticleMobile Security – The Elephant in The Room: 2011
By Gary Schwartz, CEO of Impact Mobile & Chair of MEF North America In 2010, we heard about and saw the huge potential for M-commerce. ABI Research forecast that for 2010 the N. American sales of...
View ArticleCommerce Daily: Mobile Security
Gary Schwartz is CEO of Impact Mobile, Toronto, and chair of MEF North America. As we explore how linking payment and location effects privacy and security for the shopper, some retail executives are...
View ArticleMobilizing The Store: Are Retailers Rushing In?
Recently, I had the opportunity to sit in on an IHL Goup/RIS News webinar that discussed some of the findings from the newly released Store Systems study. While I found that the data certainly synched...
View ArticleHas Mobile Commerce Reached a Tipping Point?
There has been a lot of buzz in the retail/hospitality industry over mobile commerce solutions, driven in part by Starbucks’ recent mobile payment app. And now, as the iPhone 5 is expected to enter the...
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